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Virtual Reality News

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  • Google Responds to Developer Concerns About Long-term Commitment to Android XR January 21, 2025
    Google’s announcement of Android XR last month was largely met with excitement, but there was a notable undercurrent of concern about Google’s long-term commitment to the platform. The company has a storied history of launching new products and platforms, only to drop them a few years later—often leaving third-party developers in the lurch. Google has […]
    Ben Lang
  • 35% of All Game Developers Are Building for XR, According to GDC Industry Survey January 21, 2025
    Despite industry woes, XR development has largely stayed consistent, according to the annual Game Developer Conference (GDC) State of the Game Industry Survey, noting that 35% of developers who responded are building for XR. The San Francisco-based conference is a veritable Mecca for game developers across the industry, as it not only gives studios a […]
    Scott Hayden
  • Slated to Launch Today, ‘Superhot VR’ Spiritual Successor ‘COLD VR’ Delayed by “a week or two” January 21, 2025
    COLD VR, one of the most promising spiritual successors to smash-hit game Superhot VR, isn’t arriving today as previously planned, with developer ALLWARE and publisher Perp Games maintaining it still needs a little more time in the oven. Slated to launch today, January 21st, Cold VR is headed first to Quest and PC VR headsets, and to PSVR 2 […]
    Scott Hayden
  • Meta Details Why So Many Quest Headsets Were Bricked This Past Christmas January 21, 2025
    A non-inconsequential number of new Quest 3 and 3S headsets couldn’t update properly this past Christmas, leaving some users scrambling for last-minute replacements or knee deep in support chats looking for a fix to their freshly bricked VR headsets. Now, Meta has clarified just what transpired. And it wasn’t a buggy update either, as previously […]
    Scott Hayden
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  • Scientists Working On Smart Contacts Powered By Human Tears August 26, 2023
    Who needs an external battery when you have good old-fashioned emotions? Scientists based out of Nanyang Technological University, Singapore (NTU Singapore) have begun working on augmented reality (AR) contact lenses capable of displaying virtual information in the real world. But here’s the really interesting part: according to an official release from the university, these high-tech […]
    Former Writer (Kyle Melnick)
  • Thief Simulator VR Adds Even More Stuff To Steal On Quest August 25, 2023
    Return to a life of crime in this sizable DLC update. Developer 3R Games this week announced a new update for its popular VR game, Thief Simulator VR: Greenview Street, which introduces a brand new neighborhood over twice the size of Greenview Street. Available now on Meta Quest headsets, the Richie R. Street DLC takes […]
    Former Writer (Kyle Melnick)
  • I Tried Axe Throwing In VR. Here’s How It Went August 25, 2023
    Experience BATL Axe Throwing on Meta Quest headsets. ArcadeXR today announced its 2.0 update for Arcade Legends which introduces axe throwing to the game for the very first time. For those unfamiliar, Arcade Legends is a unique VR experience that allows you to build your own personal arcade. Here you can play 10 official arcade […]
    Former Writer (Kyle Melnick)
  • This Virtual Rave Experience Lets You Party Like It’s The ’80s August 24, 2023
    Better grab some glowsticks, you’re going to need them. The Geneva International Film Festival returns later this year and it’s bringing with it a one-of-a-kind virtual experience that takes you back in time to the very first rave parties where you can dance to the sounds of old-school acid house music. Produced by the immersive documentary […]
    Former Writer (Kyle Melnick)
  • Watch The LA Valorant Finals From This VR E-Sports Arena August 23, 2023
    Join your fellow Valorant fans for this one-of-a-kind virtual broadcast. Virtex Stadium, an online virtual event platform available for PC VR headsets, will be broadcasting the Valorant LA Champions finals live in VR this week, offering spectators the chance to immerse themselves in the virtual action like never before. Originally announced back in 2021, Virtex […]
    Former Writer (Kyle Melnick)
  • ’90s Classic The 7th Guest Returns As A VR Game This October August 22, 2023
    Explore a sprawling mansion inhabited by realistic ghosts in this immersive reimagining. Developer Vertigo Games, the team behind popular VR titles such as Arizona Sunshine and After the Fall, has just announced the release date for its latest game, The 7th Guest VR. Revealed during the Gamescom 2023 Opening Night Live Pre-Show, this spooky-looking experience […]
    Former Writer (Kyle Melnick)
  • VRChat Mobile Is Now Available In Alpha On Android August 22, 2023
    An iOS version is also on the way according to the team. After long last, VRChat, the immensely popular VR social platform, is finally available in alpha on Android devices, allowing you to mix and mingle with other players online via a smartphone or tablet. That said, not everyone will have access to the app […]
    Former Writer (Kyle Melnick)
  • This KFC VR Game Is Played Inside A Bucket Of Chicken August 21, 2023
    The more points you earn the more IRL chicken you get. Kentucky Fried Chicken (KFC), the popular American fast food chain, has launched a VR game in Hong Kong, China that transported players to a KFC-inspired world where they could earn real-world fried chicken by completing virtual objectives. The “Bucketverse VR” experience immersed players in […]
    Former Writer (Kyle Melnick)
  • You Can Now Play The Original Far Cry In VR With Motion Controls August 18, 2023
    The 2004 classic looks better than ever in VR. Crytek’s first-person shooter Far Cry can now be played in VR with motion controls thanks to a third-party mod from German developer Holger Frydrych. You may remember Frydrych for his work on the popular Half-Life 2 VR Mod, which lets you experience Valve’s iconic action shooter […]
    Former Writer (Kyle Melnick)

Augmented Reality News

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  • Startup Human Capable's 'Norm Glasses' AR Smartglasses Are Like Google Glass in a Regular Pair of Shades August 20, 2021
    What if, back in 2013, Google Glass had launched not as a Star Trek Borg-like eyepiece, but as a pair of seemingly normal shades, with the augmented reality lens and camera hidden within the frame?Google Glass has been almost permanently tagged with the "glasshole" moniker, so we'll never know if a sleeker version would have […]
    Adario Strange
  • Lenovo Debuts Sleek ThinkReality A3 Smartglasses for Industrial & Office Use August 18, 2021
    Roughly a year and a half after unveiling the HoloLens-like ThinkReality A6, Lenovo is back with its take on enterprise-grade smartglasses, and the results look impressive. Then again, looks can be deceiving.On Sunday, a day ahead of the opening of the virtual Consumer Electronics Show (CES), Lenovo took the wraps off of the ThinkReality A3, […]
    Tommy Palladino
  • I Met Magic Leap's AI Assistant Mica & Saw the Future of Augmented Reality July 12, 2021
    Unlike VR, when you're talking about augmented reality, describing what an experience is like can be incredibly difficult — primarily because the experiences are even more contextual than relatively static virtual worlds that don't involve real-world settings.In AR, everything is about how "you" see things interacting with your real environment. Such is the case with […]
    Adario Strange
  • Hands-On: Hands-On with Magic Leap's Avatar Chat, Remote Virtual Meetings in AR Have Arrived July 12, 2021
    Unlike the realm of virtual reality, augmented reality is less about losing yourself in some fantasy environment, and more about getting things done in the real world. So while we've seen some great games that capture the imagination on devices like the Magic Leap One and the HoloLens, when it comes to real-world usage, the […]
    Adario Strange
  • Tencent Deepens Its AR Investment Portfolio with $50 Million in Funding for Ultraleap June 17, 2021
    Over the past decade, China tech giant Tencent has invested in several companies with varying roles in the augmented reality industry.Its latest bet backs a startup with some short-term impact related to the COVID-19 pandemic but more future-focused growth potential in the coming AR smartglasses era.Don't Miss: Ultraleap Improves Tracking of Two-Handed Interactions with Gemini […]
    Tommy Palladino
  • Facebook Develops AI That Can Copy Typefaces & Edit Text in AR June 17, 2021
    For awhile now, Google has offered the ability to translate text through smartphone cameras via Google Translate and Google Lens, with Apple bringing similar technology to iPhones via Live Text.Hold our beers, say AI researchers at Facebook, who have now developed computer vision technology that can handle real-time text translation and then some in augmented […]
    Tommy Palladino
  • Apple CEO Tim Cook Teases Future AR Products & Talks Secretive Innovation Process in New Interview June 16, 2021
    The Apple rumor mill never stops churning and when it comes to augmented reality smartglasses, the chatter has been particularly hot in recent months.Now Apple CEO Tim Cook has made a new appearance where he makes a few comments that may stoke even more excitement for what's coming next in that direction.• Don't Miss: Apple […]
    Adario Strange
  • Looking Glass Portrait — Unboxing the First Mainstream Holographic Display June 15, 2021
    Not all Kickstarters are created equal. Some take forever to get their products to supporters, and when the product does arrive (usually much later than promised) it's often very rough around the edges.I'm here today to report that the exact opposite is the case with the Looking Glass Portrait holographic display, which ultimately raised over […]
    Adario Strange
  • Niantic Primes Its Lightship AR Engine for Transformers Game, Global Launch Slated for 2021 June 15, 2021
    With the tagline "More Than Meets the Eye," the Transformers franchise was pretty much preordained to have its own augmented reality game, and AR gaming pioneer Niantic has stepped up to fulfill that destiny.Niantic will now join forces with toymakers Hasbro and Tomy and development studio Very Very Games to build Transformers: Heavy Metal on […]
    Tommy Palladino
  • AR Snapshots: Snapchat Lens Shows Us What Our Fav Live-Action Movies Would Look Like from Pixar Animation June 14, 2021
    For its latest augmented reality trick, Snapchat has brought the world an AR Lens that has become a bit of a viral hit on Twitter as users turn themselves and their favorite movie stars into characters out of a Pixar movie.According to a Snap spokesperson, more than 215 million Snapchat users have interacted with the […]
    Tommy Palladino
RSS Augmented Reality for Enterprise Alliance (AREA) Blog RSS Feed
  • The Growing Irish Immersive Technology Sector
    Note: This article is shared on behalf of a member company, EIRMERSIVE, and does not represent the work of the Augmented Reality for Enterprise Alliance (AREA). The Irish immersive technology sector is emerging as a significant player on the international stage, with organizations generating over €92 million annually. According to the Irish Immersive Economy report... […]
    Lana Orlova
  • The evolution of delivering immersive media over 5G/Cloud
    This blog post introduces a white paper from Ericsson, an AREA Member. The full paper can be read here. Introduction With the availability of more Augmented Reality (AR) and Virtual Reality (VR) headsets, people are starting to experience more realistic and interactive immersive services. Thanks to the advanced technology embedded into the headset we are getting... […]
    Brian Jones
  • Augment IT Breaks New Ground with Paraverse-Platform for Paraplegics and Prepares it for Apple Vision Pro
    Augment IT, a leading international Extended Reality (XR) company, continues to develop the groundbreaking Paraverse platform for AR devices. The platform, which is specifically tailored to the needs of paraplegics, is already available for Magic Leap 2 and will be optimized for use with Apple Vision Pro. Augment IT developed the Paraverse platform on the... […]
    Lana Orlova
  • Top 2024 Enterprise AR Trends To Watch
    As we ease out of the first month of 2024, we are now fully engaged in the new year. In the past 30 days, I’ve had an opportunity to learn from my peers, such as Tom Emrich of Niantic (trend watches on his newsletter) and the co-chair of the AREA Research Committee, Samuel Neblett of... […]
    Christine Perey
  • Object Management Group Partners with AVIXA to Produce Transform! @ InfoComm 2024
    BOSTON, MA – AUGUST 1, 2023 – Object Management Group®️ (OMG®️) has partnered with AVIXA, the Audiovisual and Integrated Experience Association, to co-locate a new digital transformation event with InfoComm 2024 in Las Vegas, Nevada. Under the brand ‘Transform! @ InfoComm 2024’, OMG and AVIXA will host a technical program along with a dedicated conference... […]
    Lana Orlova
  • The Industrial Metaverse and Digital Twinning
    An interview with Mark Sage of the AREA and Dan Isaacs of Digital Twin Consortium.   Read more The post The Industrial Metaverse and Digital Twinning appeared first on AREA.
    Lana Orlova
  • XR And Spatial Computing Were Everywhere At MWC 2023
    This year’s Mobile World Congress, MWC 2023, was the first true Mobile World Congress since 2019, and it was quite apparent that the show was back in full swing. I attended the event last year, but it was considerably smaller—a shell of its former self—which is something I couldn’t say about this year’s show. The... […]
    Lana Orlova
  • 10th Research Project – 3D mapping of enterprise and industrial environments for AR
    Furthermore, practical knowledge regarding utilizing existing 3D spatial mapping for AR platforms and other tools/use cases is limited. Similarly, knowledge of tools and techniques for creating and managing 3D environment maps (offline or in-situ) is insufficient. Consequently, developers and engineers deploying enterprise AR fail to take advantage of valuable opportunities to: Decide when, how, and... […]
    Lana Orlova
  • Transforming the Industrial Metaverse with Augmented Reality Technology
    You may have heard about the industrial metaverse lately in the news or event at recent events. This immersive and interactive world combines real and virtual elements to create a new, innovative form of collaboration and production along with many other evolving uses. This digital environment is rapidly changing how we work, learn, and play,... […]
    Lana Orlova
  • How Augmented Reality Will Impact Enterprise Industry in 2023
    It’s difficult to say precisely how augmented reality (AR) will impact the enterprise industry in 2023. It is a rapidly evolving field, and many factors could influence its development and adoption. However, with the expansion of technological advances and adoption, AR will likely continue to be used in various industries, including manufacturing, healthcare, education, and... […]
    Lana Orlova

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