Virtual Reality News
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- ‘Neon Genesis Evangelion’ is Getting an Official XR Game with First Installment Coming in 2026 February 21, 2025Korea-based studio Pixelity announced it’s currently developing an XR game based on the hit ’90s anime Neon Genesis Evangelion (1995). Pixelity says in a blogpost it’s signed an official licensing agreement with Studio Khara in Japan to make the XR game. Planned to release in three parts, and based on the story of all 26 episodes of […]Scott Hayden
- ‘Ghosts of Tabor’ Studio’s Next Shooter ‘Silent North’ Launches into Early Access in March February 21, 2025Ghosts of Tabor studio Combat Waffle is nearing launch of Silent North, the studio’s next VR shooter that promises plenty of multiplayer zombie survival action, with Quest and Steam early access launches planned for sometime in March. Published by Beyond Frames Entertainment, Silent North brings you high up in the Swiss Alps, forcing players to hunker down and survive […]Scott Hayden
- ‘Among Us VR’ to Become ‘Among Us 3D’, Adding Support for Flatscreen PC Play February 21, 2025Schell Games and Innersloth announced that flatscreen support is coming to Among Us VR (2022), which means crossplay for VR and PC players. Additionally, the studios announced the VR game is rebranding to Among Us 3D, bringing a first-person perspective to PC users for the first time. Schell Games confirmed Among Us 3D will allow PC users to join cross-platform lobbies […]Scott Hayden
- Meta Announces $50M ‘Horizon Worlds’ Content Fund as Some VR Studios Struggle to Make Ends Meet February 20, 2025Meta today announced a $50 million fund to incentivize the creation of new and improved content in Horizon Worlds, the company’s first-party social gaming platform. The move comes as many seasoned studios that build self-contained VR apps for the Quest platform are struggling to sustain themselves due to what Meta says is a shifting demographic […]Ben Lang
Augmented Reality News
Next Reality – Augmented Reality News RSS Feed
- Ray-Ban Meta Review: Smart Glasses That Actually Make Sense? February 14, 2025Ray-Ban's partnership with Meta keeps getting smarter — literally. The latest Ray-Ban Meta smart glasses aren't just about looking cool — they're packing upgraded tech, including the Meta glasses v12 update, faster performance, and surprisingly solid battery life. But do these smart Wayfarers live up to the hype, or are they just another overpriced gadget? After […]Corey Noles
- Super Bowl Ads 2025: AI Commercials in the Spotlight February 11, 2025For decades, Super Bowl ads have been used as a launching platform for new products, devices, and even technologies. In Super Bowl LIX, it took center stage in the exploding AI space. Until now, the tech crowd has ravenously ingested much of the most pertinent AI news. The innovators and early adopters are way ahead, […]Corey Noles
- Startup Human Capable's 'Norm Glasses' AR Smartglasses Are Like Google Glass in a Regular Pair of Shades August 20, 2021What if, back in 2013, Google Glass had launched not as a Star Trek Borg-like eyepiece, but as a pair of seemingly normal shades, with the augmented reality lens and camera hidden within the frame? Google Glass has been almost permanently tagged with the "glasshole" moniker, so we'll never know if a sleeker version would […]Adario Strange
- Lenovo Debuts Sleek ThinkReality A3 Smartglasses for Industrial & Office Use August 18, 2021Roughly a year and a half after unveiling the HoloLens-like ThinkReality A6, Lenovo is back with its take on enterprise-grade smartglasses, and the results look impressive. Then again, looks can be deceiving. On Sunday, a day ahead of the opening of the virtual Consumer Electronics Show (CES), Lenovo took the wraps off of the ThinkReality […]Tommy Palladino
- I Met Magic Leap's AI Assistant Mica & Saw the Future of Augmented Reality July 12, 2021Unlike VR, when you're talking about augmented reality, describing what an experience is like can be incredibly difficult — primarily because the experiences are even more contextual than relatively static virtual worlds that don't involve real-world settings. In AR, everything is about how "you" see things interacting with your real environment. Such is the case […]Adario Strange
- Hands-On: Hands-On with Magic Leap's Avatar Chat, Remote Virtual Meetings in AR Have Arrived July 12, 2021Unlike the realm of virtual reality, augmented reality is less about losing yourself in some fantasy environment, and more about getting things done in the real world. So while we've seen some great games that capture the imagination on devices like the Magic Leap One and the HoloLens, when it comes to real-world usage, the […]Adario Strange
- Tencent Deepens Its AR Investment Portfolio with $50 Million in Funding for Ultraleap June 17, 2021Over the past decade, China tech giant Tencent has invested in several companies with varying roles in the augmented reality industry. Its latest bet backs a startup with some short-term impact related to the COVID-19 pandemic but more future-focused growth potential in the coming AR smartglasses era. Don't Miss: Ultraleap Improves Tracking of Two-Handed Interactions […]Tommy Palladino
- Facebook Develops AI That Can Copy Typefaces & Edit Text in AR June 17, 2021For awhile now, Google has offered the ability to translate text through smartphone cameras via Google Translate and Google Lens, with Apple bringing similar technology to iPhones via Live Text. Hold our beers, say AI researchers at Facebook, who have now developed computer vision technology that can handle real-time text translation and then some in […]Tommy Palladino
- Apple CEO Tim Cook Teases Future AR Products & Talks Secretive Innovation Process in New Interview June 16, 2021The Apple rumor mill never stops churning and when it comes to augmented reality smartglasses, the chatter has been particularly hot in recent months. Now Apple CEO Tim Cook has made a new appearance where he makes a few comments that may stoke even more excitement for what's coming next in that direction. • Don't […]Adario Strange
- Looking Glass Portrait — Unboxing the First Mainstream Holographic Display June 15, 2021Not all Kickstarters are created equal. Some take forever to get their products to supporters, and when the product does arrive (usually much later than promised) it's often very rough around the edges. I'm here today to report that the exact opposite is the case with the Looking Glass Portrait holographic display, which ultimately raised […]Adario Strange
Augmented Reality for Enterprise Alliance (AREA) Blog RSS Feed
- The Growing Irish Immersive Technology SectorNote: This article is shared on behalf of a member company, EIRMERSIVE, and does not represent the work of the Augmented Reality for Enterprise Alliance (AREA). The Irish immersive technology sector is emerging as a significant player on the international stage, with organizations generating over €92 million annually. According to the Irish Immersive Economy report... […]Lana Orlova
- The evolution of delivering immersive media over 5G/CloudThis blog post introduces a white paper from Ericsson, an AREA Member. The full paper can be read here. Introduction With the availability of more Augmented Reality (AR) and Virtual Reality (VR) headsets, people are starting to experience more realistic and interactive immersive services. Thanks to the advanced technology embedded into the headset we are getting... […]Brian Jones
- Augment IT Breaks New Ground with Paraverse-Platform for Paraplegics and Prepares it for Apple Vision ProAugment IT, a leading international Extended Reality (XR) company, continues to develop the groundbreaking Paraverse platform for AR devices. The platform, which is specifically tailored to the needs of paraplegics, is already available for Magic Leap 2 and will be optimized for use with Apple Vision Pro. Augment IT developed the Paraverse platform on the... […]Lana Orlova
- Top 2024 Enterprise AR Trends To WatchAs we ease out of the first month of 2024, we are now fully engaged in the new year. In the past 30 days, I’ve had an opportunity to learn from my peers, such as Tom Emrich of Niantic (trend watches on his newsletter) and the co-chair of the AREA Research Committee, Samuel Neblett of... […]Christine Perey
- Object Management Group Partners with AVIXA to Produce Transform! @ InfoComm 2024BOSTON, MA – AUGUST 1, 2023 – Object Management Group®️ (OMG®️) has partnered with AVIXA, the Audiovisual and Integrated Experience Association, to co-locate a new digital transformation event with InfoComm 2024 in Las Vegas, Nevada. Under the brand ‘Transform! @ InfoComm 2024’, OMG and AVIXA will host a technical program along with a dedicated conference... […]Lana Orlova
- The Industrial Metaverse and Digital TwinningAn interview with Mark Sage of the AREA and Dan Isaacs of Digital Twin Consortium. Read more The post The Industrial Metaverse and Digital Twinning appeared first on AREA.Lana Orlova
- XR And Spatial Computing Were Everywhere At MWC 2023This year’s Mobile World Congress, MWC 2023, was the first true Mobile World Congress since 2019, and it was quite apparent that the show was back in full swing. I attended the event last year, but it was considerably smaller—a shell of its former self—which is something I couldn’t say about this year’s show. The... […]Lana Orlova
- 10th Research Project – 3D mapping of enterprise and industrial environments for ARFurthermore, practical knowledge regarding utilizing existing 3D spatial mapping for AR platforms and other tools/use cases is limited. Similarly, knowledge of tools and techniques for creating and managing 3D environment maps (offline or in-situ) is insufficient. Consequently, developers and engineers deploying enterprise AR fail to take advantage of valuable opportunities to: Decide when, how, and... […]Lana Orlova
- Transforming the Industrial Metaverse with Augmented Reality TechnologyYou may have heard about the industrial metaverse lately in the news or event at recent events. This immersive and interactive world combines real and virtual elements to create a new, innovative form of collaboration and production along with many other evolving uses. This digital environment is rapidly changing how we work, learn, and play,... […]Lana Orlova
- How Augmented Reality Will Impact Enterprise Industry in 2023It’s difficult to say precisely how augmented reality (AR) will impact the enterprise industry in 2023. It is a rapidly evolving field, and many factors could influence its development and adoption. However, with the expansion of technological advances and adoption, AR will likely continue to be used in various industries, including manufacturing, healthcare, education, and... […]Lana Orlova