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• New Tariffs Could Disrupt the Future of VR and AR: Here's Why April 17, 2025
  How will the new tariffs impact VR and AR? In short, they'll likely make headsets more expensive, slow down production, and force some serious changes in how these devices are made and sold. What you need to know: VR and tariffsNew tariffs are already active — The US raised tariffs on Chinese imports to 245%, […]
  Corey Noles
• Apple Vision Pro Might Get a New Sibling — And a Budget Cousin April 14, 2025
  The Vision Pro made its splash, earned its headlines, and — for most people — quietly drifted into the "cool, but not $3,500 cool" category. Now, Apple appears to be rethinking its approach to spatial computing, with not one but two new headsets reportedly in the works: a lighter, cheaper version of the Vision Pro […]
  Corey Noles
• What New Eye Tracking Tech Means for Gamers, Drivers, and Everyone Else April 14, 2025
  Picture this: Your AR glasses open apps just by looking at them. Your VR headset adjusts the image based on where your eyes focus. Your car knows when you're getting drowsy and nudges you awake. These aren't far-off fantasies — they're potential real-world uses of eye-tracking tech. And thanks to a new breakthrough at the […]
  Corey Noles
• Vivo Vision: A New Challenger in MR for Apple, Meta April 7, 2025
  When Vivo revealed its new mixed reality headset — simply named Vivo Vision — it didn't just debut a new device. It kicked open the door to a market that, until now, has been heavily dominated by two tech giants: Apple and Meta. The Vision clearly draws inspiration from Apple's Vision Pro (very clear, in […]
  Corey Noles
• AR vs. VR: A Simple Guide to Augmented and Virtual Reality March 20, 2025
  Pokemón Go. | Image via Niantic, Inc. Augmented reality (AR) and virtual reality (VR) redefine how we interact with digital spaces. AR layers computer-generated content onto the physical world, seamlessly merging digital elements with real environments. VR, on the other hand, creates entirely synthetic worlds, transporting users into fully immersive digital experiences.  Knowing the distinctions […]
  Corey Noles
• Meta Aria Gen 2 Smart Glasses: A Leap for AI and Accessibility March 19, 2025
  Meta is doubling down on augmented reality (AR) and artificial intelligence (AI) with the launch of Aria Gen 2. Unlike consumer-focused models such as the Ray-Ban Meta smart glasses, Aria Gen 2 is designed for AI research, robotics, and machine perception. The glasses offer a glimpse into the future of AR-powered assistance. With upgraded sensors, […]
  Corey Noles
• Virtual Reality's Big Boom: How VR Growth Is Set to Skyrocket by $339 Billion by 2033 March 18, 2025
  Virtual reality isn't just a futuristic dream anymore — it's a thriving industry on track for massive expansion. According to recent projections, the global VR market is expected to grow by a staggering $339.29 billion between 2025 and 2033, with a compound annual growth rate of 27.3%. That's not just a small bump — it's […]
  Corey Noles
• Study Confirms VR as a Reliable Tool for Assessing Athlete Performance March 6, 2025
  Virtual reality (VR) is no longer just for gaming — it's becoming a powerful tool in sports science to evaluate athlete performance. A new study by a group of scientists in Germany has validated a VR-based test battery that can reliably measure key athletic skills, such as reaction time, jumping ability, and complex movement execution. […]
  Corey Noles
• What Is Augmented Intelligence? The Future of AI-Human Collaboration February 24, 2025
  As conversations about artificial intelligence (AI) grow, a new concept — augmented intelligence — is taking shape as a more human-focused way of using technology. While AI often evokes visions of automation and machine-driven decision-making, augmented intelligence focuses on collaboration, where machines enhance rather than replace human capabilities. This concept is increasingly relevant as businesses, […]
  Corey Noles
• Super Bowl Ads 2025: AI Commercials in the Spotlight February 11, 2025
  For decades, Super Bowl ads have been used as a launching platform for new products, devices, and even technologies. In Super Bowl LIX, it took center stage in the exploding AI space. Until now, the tech crowd has ravenously ingested much of the most pertinent AI news. The innovators and early adopters are way ahead, […]
  Corey Noles